References 


Boulanger, Chantal, “Saris: An Illustrated Guide to the Indian Art of Draping”, New York: Shakti Press International, 1997.

Gao, Ling. “Understanding Consumer Purchasing Behaviour Regarding Luxury FashionRelated Goods in China”, Hong Kong Polytechnic University, 2009.

Han, Young Jee, Joseph C Nunes and Xavier Drèze, “Signaling Status with Luxury Goods: The Role of Brand Prominence”, Journal of Marketing, 74(4), 2010, 15-30.

Hines, T. and Bruce, M. Fashion Marketing, Routledge, 2007.

Hofstede, Geert, Culture’s Consequences: International Differences in Work-Related Values. Vol. 5, Sage, 1984.

Hofstede, Geert H and Geert Hofstede, Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations, Sage, 2001.

Hui, Michael K. and Lianxi Zhou, “Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects”, Journal of Global Marketing, 15(3-4), 2002, 95-116.

Jiaxin Silk Audit Reports and Financial Statements, 2015.

Khan, Omera, “Luxury Consumption Moves East”, Journal of Fashion Marketing and Management, 19(4), 2015, 347-359.

McAleer, M. and N. Mao (2017), “Theravada Buddhism and Thai Luxury Fashion Consumption”, Journal of Reviews on Global Economics, 6, 58-67.

Patichol, Preeya, Winai Wongsurawat and Lalit M. Johri, “Upgrade Strategies in the Thai Silk Industry: Balancing Value Promotion and Cultural Heritage”, Journal of Fashion Marketing and Management, 18(1), 2014, 20-35.

Porter, Michael E., Thailand’s Competitiveness, Creating the Foundations for Higher Productivity, National Economic and Social Development Board, 2003.

Schoeser, Mary, Silk, Yale University Press, 2007.

Simmel, Georg, “The Sociology of Conflict. I”, American Journal of Sociology, 9(4),1904, 490-525.

Veblen, Thorstein, The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions, 1899.

Yang, Wan, “The Impact of Status Seeking and Product Type on the Purchase of Luxury Goods and Luxury Experiential Services”, Pennsylvania State University, 2012.