Template-type: ReDIF-Paper 1.0
Author-Name: Ning Mao
Author-Workplace-Name: China-ASEAN International College Dhurakij Pundit University Bangkok, Thailand
Author-Name: Michael McAleer
Author-Workplace-Name: Department of Quantitative Finance National Tsing Hua University, Taiwan And Discipline of Business Analytics University 
	of Sydney Business School, Australia And Econometric Institute Erasmus School of Economics Erasmus University Rotterdam, Netherlands 
	and Department of Quantitative Economics Complutense University of Madrid, Spain and Institute of Advanced Sciences Yokohama National 
	University, Japan.
Title: Re-opening the silk road to transform chinese trade
Abstract: Under anti-globalization and isolationism, China is seeking to portray itself as a new leader for globalization under the banner of 
	the Silk Road initiative. Meanwhile, China’s traditional and comparatively advantaged industry, silk, has faced dire predicaments and 
	challenges for long time, and needs a transformation in terms of initiatives. Throughout history, the prosperity arising from silk was 
	supposed to represent a microcosm of Chinese society. This paper searches the breakthrough point to improve the current dilemma of 
	Chinese silk enterprises; uses a Case Study for inductive reasoning that is feasible for marketing strategies; and provides a strategy 
	to help Chinese silk enterprises to transform their market positioning and operating modes to obtain better development opportunities. 
	The paper also analyzes the new external environment based on the “One Belt, One Road” principle, which is of crucial importance for 
	the implementation of new marketing strategies.
Classification-JEL: O24, P33, Q27.
Keywords: China, Silk, Company Strategy, National Strategy, Transformation, Chinese Trade.
Length: 19 pages 
Creation-Date: 2017-05
Number: 2017-13
X-File-Ref: http://america.sim.ucm.es/repec/ucm/ref/doicae1713.txt
File-URL: https://eprints.ucm.es/id/eprint/42948/1/1713.pdf
File-Format: Application/pdf
Handle: RePEc:ucm:doicae:1713