Template-Type: ReDIF-Paper 1.0
Author-Name: José Antonio Alonso Rodríguez
Author-Workplace-Name: Departamento de Economía Aplicada II (Estructura Económica y Economía Industrial). Universidad Complutense de Madrid.
Author-Workplace-Homepage:
 https://www.ucm.es/deaeh
Title: Internationalisation process and forms of market penetration: a dynamic proposal
Abstract: The reality of international markets has undergone important transformations in the last two decades. The growing level of 
	interrelationship existing among national economies, the prominent role acquired by more dynamic sources of competitive advantage, 
	the obligatory use of more complex mechanisms of competition or the alterations occurring in the forms of organisation of business 
	activities are some of the most outstanding changes. This is a broad and intensive mutation affecting the company and its 
	environment. As a consequence, new criteria, approaches and instruments have to be applied to the analysis of those emerging 
	realities, to gain a greater insight into their meaning.
Keywords:
 Internacionalización de la economía.
Length: 53 pages

Creation-Date: 1994
Number:
 94-10
X-File-Ref: http://america.sim.ucm.es/repec/ucm/ref/doctra94-10.txt
File-URL: https://eprints.ucm.es/id/eprint/26357/1/9410.pdf
File-Format: Application/pdf
Handle: RePEc:ucm:doctra:94-10